Toyota Tacoma Negotiation Guide

Jan 21

Video Summary Page (1/21/2023)
Disclaimer: Information is valid on day of posting and may EXPIRE shortly thereafter!

Inventory vs. Competition

There’s a large disparity between the Frontier and Gladiator, and the rest of it’s segment, with the Tacoma being on the bottom end of the spectrum when it comes to inventory.

Estimated Residual by Year

Historically, Toyota has always led the way with its residual and resale values, and the Tacoma has never disappointed in that category. Many resources online are suggested higher residuals than the one listed here, however the actual listing prices online do not reflect those estimates.

Inventory by Trim

The way to go is definitely either the SR5, SR, or the TRD Off Road. Keep in mind this is total new inventory not just 2024s. Of the total amount of Tacomas, there are only 1,000 2024s currently in transit to dealers.

Suggested Trim, MSRP, and Target Discount

Target Trim: TRD Off Road 4x4

Example MSRP: $43,400
Example Invoice: $40,207

Target Discount Range: MSRP

Target Selling Price: $43,400

Special Offers & Lease Rates

Promotional APR/Rebate (2023): 3.99% @ 48 months

Regional Toyota Lease Loyalty Program ($1,000)

Lease Military Appreciation ($500)

Lease College Graduate ($500)

Lease Residual (Estimated): 68% @ 36 Months (12k mi)

Lease Money Factor: .00355 or 8.04% APR

Finance & Lease Payment Calculation

Example MSRP: $43,400
Example Selling Price: $43,400

Finance Term: 6.99% @ 60 Months
Finance Payment: $859.17/month* (estimated)**
Total Interest (Finance): $8,150.04 (estimated)

Lease Term: 36 Months
Lease Payment: $630/month* (estimated at MSRP)**
Total Interest (Lease): $8,793

*** Payments are suggestions that DO NOT include your states sales tax and assume no down payment or dealer fees paid at signing.

Lease Payment Estimates by Trim

TRD Sport: $618/month***

TRD OR: $630/month***

SR: $535/month***

SR5: $586/month***

Limited: $756/month***