RAM 1500 Negotiation Guide
Video Summary Page (1/7/2024)
Suggestions Expire at End of Month!
Inventory vs. Competition
In light of the proportion of RAMs to F150s, it seems as though RAM definitely has more pickups than it should. RAM still has many 2023s left on dealer lots, and I highly encourage staying away from these model years unless an exceptional deal is being offered.
Inventory by Trim
At the moment, the Big Horn, Laramie, and Lone Star are going to make up the bulk of the inventory on dealer lots. If you want a deep discount, I would target one of these trims as opposed to the special trims.
Suggested Trim, MSRP, and Target Discount
Target Trim: RAM 1500 Laramie Crew Cab 4x4
Example MSRP: $70,005
Target Discount Range: 10% OFF MSRP
Target Selling Price: $63,005
Special Offers & Lease Rates
Promotional APR: 3.9% @ 72 months
(or) Cash Allowance Rebate: $4,500
Lease Cash: $750
Lease Residual: 55% @ 36 Months (12k mi)
Lease Money Factor: .00013 or .031% APR
Finance & Lease Payment Calculation
Example MSRP: $70,005
Scenario #1:
Example Selling Price (APR offer): $63,005
Finance Term: 3.9% @ 72 Months
Finance Payment: $982.86/month*** (estimated)
Total Interest (Finance): $7,760.68 (estimated)
Scenario #2:
Example Selling Price (Rebate offer): $63,005-$4,500 Rebate = $58,505
Finance Term: 5.9% @ 60 Months
Finance Payment: $1,128.35/month*** (estimated)
Total Interest (Finance): $9,195.83 (estimated)
Lease Scenario: 36 Months
Lease Payment: $673/month*** (estimated at 10% OFF MSRP)
Lease Payment: $869/month*** (estimated at MSRP)
Total Interest (Lease): $472-$504
*** Payments are suggestions that DO NOT include your states sales tax and assume no down payment or dealer fees paid at signing.
