Why Honda Accord Sales Are Plummeting: A Deep Dive into the Sedan's Decline

Nov 16

The Dramatic Fall of a Sedan Icon

Honda Accord, once a cornerstone of the automotive market, has seen its sales drop significantly in recent years. While many attribute this decline to America's growing preference for SUVs, the reality is more complex and interesting.

The Numbers Tell a Story

2014: Nearly 400,000 Accords sold
Pre-pandemic: Around 267,000 units
Current year: Only 136,000 units
Meanwhile, CR-V maintains steady sales at 340,000 units

Three Key Factors Behind the Decline

1. The All-Wheel Drive Factor

Toyota recognized something crucial that Honda missed: it's not just about SUVs - it's about all-wheel drive (AWD). Toyota's strategic move to offer AWD versions of the Camry and Corolla proved to be brilliant. While Honda focused on hybrid technology (which is important), they overlooked the growing demand for AWD vehicles.

2. Price Point Problems

The current pricing structure presents an interesting dilemma. The Honda CR-V and Accord sit at similar price points, but when lease deals and discounts on Accords became less common, buyers naturally gravitated toward CR-Vs, which offer more perceived value for the money.

3. Design Challenges

The latest Accord's design hasn't resonated with buyers as strongly as previous generations. In today's competitive market, design plays a crucial role in purchasing decisions.

Current Market Situation

Inventory Overview

Total available Accords: 23,000 units
Gas models: 9,700 units
Hybrid models: 13,200 units
2024 models: 11,000 units
2025 models: 12,000 units

Pricing and Incentives

For those interested in an Accord, there are some attractive opportunities:

2024 models: Target 11% off MSRP
2025 models: Target 7% off MSRP
Special financing: 2.9% for 60 months on 2024 models
Additional incentives: $500 rebate plus $1,250 conquest bonus available

Making the Smart Choice

If you're considering an Accord, the hybrid version offers the best value proposition. Current lease rates can get you into a hybrid for around $293 per month (before taxes), but purchasing might be the smarter long-term decision, especially with the available low APR financing.

Bottom Line

While Accord sales have declined, the vehicle still offers solid value, especially in its hybrid form. The current market conditions, including available incentives and inventory levels, make this an opportune time to consider an Accord purchase.

Did you find this analysis helpful? Share your thoughts in the comments below about your experience with the Honda Accord or other midsize sedans.

Ari Janessian