Are you in the market for a Jeep Wrangler? You're in luck! 2025 might just be the perfect time to snag an amazing deal on this iconic off-roader. Let's dive into why Wranglers are piling up at dealerships and how you can use this to your advantage.

The Current State of Wrangler Sales

Believe it or not, Jeep is having a tough time moving Wranglers off the lot. Here's what's happening:

• Dealerships are offering unprecedented discounts, including 10% off MSRP on some models.

• There are some incredible lease deals, like a $64,000 Sahara for just $349 a month.

• Jeep even hired an Oscar-nominated director for their Super Bowl commercial, taking a jab at the Ford Bronco.

Why Are Wranglers Not Selling?

The main issue seems to be pricing. A $65,000 Wrangler? That's BMW or Lexus SUV territory! While there are rebates available, many buyers are put off by the high MSRP before even considering the potential savings.

How to Get the Best Deal on a Jeep Wrangler

Let's break down the key factors to consider when negotiating for your Wrangler:

1. Historical Sales Data

• Wrangler sales peaked in 2018 with about 240,000 units sold.

• Sales have since declined to around 151,000 in 2024.

• The Ford Bronco is catching up, with 138,000 units sold in 2024.

2. Current Inventory

• Jeep has about 30,000 Wranglers in stock.

• This includes both gas and plug-in hybrid models.

• About 85% of inventory is 4-door models.

3. Target Discount

Aim for 8-10% off MSRP before any incentives. For example:

• On a $65,240 Sahara 4xe, target a selling price of $59,368 (9% off).

• Use this formula: MSRP x 0.91 = Target Selling Price

4. Incentives and Financing

• 4xe models: Choose between 1.9% financing for 72 months OR $6,500 rebate.

• Gas engine models: $2,500 rebate available.

• Pro tip: Check Jeep's website for additional coupons!

5. Financing Example

For a Sahara 4xe at $52,868 (after rebate):

• 4.9% interest @ 60 months

• Monthly payment: $1,011

• Total 5-year cost: $64,439 (including taxes and fees)

• Estimated 5-year resale value: $29,358 (45% of original MSRP)

6. Leasing Option

For the same Sahara 4xe:

• 36 months, 12,000 miles per year

• 52% residual value

• $8,000 lease cash

• Estimated monthly payment: $570 (not including tax)

• Total 3-year cost: $21,282

What's the Best Move?

If you're set on a Wrangler, leasing is the way to go. Buying new is expensive, and used 4xe models aren't readily available yet. Leasing allows you to enjoy the Wrangler experience without the long-term financial commitment.

Conclusion

Now's a great time to get a deal on a Jeep Wrangler, especially if you're open to leasing. Remember to negotiate hard, take advantage of available incentives, and don't be afraid to shop around for the best offer.

Are you considering a Wrangler? What's your ideal configuration? Share your thoughts in the comments below!

Want more detailed information on local dealer pricing and a handy cheat sheet? Check out the links in our video description. And if you found this guide helpful, don't forget to like and subscribe for more car-buying tips!