Hyundai's Remarkable Performance in 2024

The Hyundai Palisade is making waves in the SUV market, with 2024 sales already surpassing 2023's figures. By October 2024, Hyundai had sold approximately 91,000 Palisades, compared to 89,000 for the entire previous year. At the current sales rate of about 10,000 units per month, Hyundai is projected to reach an impressive 110,000 units by year-end.

Market Competition and Sales Breakdown

The SUV segment is experiencing significant shifts:

• Ford Explorer: 176,000 units

• Honda Pilot: 115,000 units

• Kia Telluride: 91,500 units

• Hyundai Palisade: 91,000 units

• Toyota Highlander: 82,500 units

• Subaru Ascent: 47,000 units

Current Inventory Status

• Hyundai Palisade: 15,000 units

• Ford Explorer: 23,000 units

• Honda Pilot: 15,000 units

• Kia Telluride: 13,000 units

2025 Palisade Model Distribution

The current inventory primarily consists of 2025 models:

• Front Wheel Drive: 5,000 units

• All-Wheel Drive: 10,500 units

Trim Level Breakdown

• Calligraphy: ~4,000 units

• SEL Premium: ~3,000 units

• Limited, SEL, and Calligraphy Night Edition: ~2,000 units each

Pricing and Deals

Best Value Pick: Calligraphy AWD

• MSRP: $54,570

• Recommended target price: 5-7% below MSRP

• Example price with 5% discount: $51,841

Current Incentives

• 3.99% promotional financing for 60 months

• $750 loyalty credit for existing Hyundai customers

• Limited lease program with 63% residual at 36 months

Buying vs. Leasing Analysis

The current lease terms result in approximately $655 monthly payments (excluding state taxes) for a 36-month term. When comparing total costs:

• 3-year lease total cost: ~$27,000

• 3-year-old used model: ~$32,000

Recommendation

Based on current market conditions and pricing, purchasing a used Palisade appears to be the most cost-effective option. While buying new offers benefits, the current lease programs aren't particularly competitive.

Final Thoughts

The Hyundai Palisade continues to gain market share, particularly as some competitors face challenges. With its longer warranty and competitive pricing, it's becoming an increasingly attractive option in the mid-size SUV segment.

Share your thoughts in the comments below: Have you considered the Palisade? What factors are most important in your SUV buying decision?

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