Are you in the market for a Toyota Tundra? If so, you're in luck! Today, we're diving deep into how to negotiate the best deal on this popular pickup truck. With some insider knowledge and smart strategies, you can save thousands on your new Tundra. Let's get started!

The Current Tundra Market

Recently, the Toyota Tundra market has been quite interesting. Here's what you need to know:

• Many dealerships are offering discounts of more than 10% off MSRP

• Toyota has been proactive in addressing issues, spending nearly $500 million to replace 100,000 defective engines

• Inventory is accumulating, especially for the Tacoma, but Tundra stock is rising too

Despite some PR challenges, Toyota's reliability remains strong. However, these factors have created an opportunity for savvy buyers to score great deals on Tundras.

Tundra Sales and Inventory

Let's look at some numbers:

• Toyota sold a record 160,000 Tundras this year

• Ford and Chevy still outsell the Tundra by a significant margin

• Current Tundra inventory stands at about 13,000 units

• Most available Tundras are 4x4 models

• The SR5 CrewMax is the most common trim level

Negotiating Your Tundra Deal

When it comes to getting the best price on a Tundra, here's what you should aim for:

1. Target a discount of 9-10% off MSRP (minimum)

2. For an SR5 CrewMax 4x4 with an MSRP of $55,800, aim for a selling price of around $49,679

Current Incentives

Toyota is offering two main incentives:

1. 2.99% financing for up to 72 months

2. $2,000 rebate if not using the promotional APR

Run the numbers for your situation to see which option works best for you.

Buying vs. Leasing

Let's break down the costs:

Buying:

• With the rebate and a 60-month loan, your target selling price could be as low as $47,600

• With promotional financing, a 72-month loan at 2.99% APR could result in a monthly payment of $766

Leasing:

• Current lease terms: 65% residual at 36 months, 12,000 miles/year, 0.00133 money factor

• Estimated monthly payment: $496 (not including tax)

• Total three-year cost: $20,527

What's the Best Option?

While leasing offers a lower monthly payment, buying the Tundra and keeping it for 5-6 years might be more cost-effective in the long run. The Tundra holds its value well, with 2019 models (less than 70k miles) currently listing for around $36,000.

If you decide to buy, consider these options:

1. Take the promotional financing if you need more time with a lower rate

2. Take the rebate if you plan to pay off the loan quickly

Conclusion

The Toyota Tundra offers great value, especially with current market conditions. By aiming for a 9-10% discount off MSRP and carefully considering your financing options, you can secure an excellent deal on this reliable pickup.

Remember to do your research, compare offers from multiple dealerships, and don't be afraid to negotiate. With patience and persistence, you'll drive home in your new Tundra knowing you got the best possible deal.

Happy truck hunting!

Did you find this guide helpful? Don't forget to check out the original YouTube video for even more detailed information and insights on getting the best deal on a Toyota Tundra!