Genesis GV70: The Affordable Luxury SUV You Might Be Overlooking

Are you in the market for a luxury SUV but feeling overwhelmed by high prices? The Genesis GV70 might just be the hidden gem you've been searching for. Let's dive into why this vehicle is turning heads and how you can snag an incredible deal.

The Genesis GV70: A Rising Star in the Luxury SUV Market

Genesis, the luxury division of Hyundai, has been making waves with its GV70 model. Despite being a relatively new player in the luxury SUV segment, the GV70 is quickly gaining traction. Here's why:

  • Competitive pricing compared to established luxury brands

  • High-end features and build quality

  • Improving sales figures, though still behind some competitors

Current Market Situation

The GV70 is in an interesting position:

  • Genesis has sold about 26,000 GV70s this year

  • There are currently around 4,700 GV70s in stock

  • Most available models are 2025 versions

This situation creates a perfect opportunity for savvy buyers to negotiate great deals.

How to Negotiate a Great Deal on a Genesis GV70

Target Discount

Aim for 6-8% off MSRP, but don't be afraid to push for more. Some buyers have managed to secure up to 10% off with minimal effort.

Available Incentives

Genesis is offering some attractive incentives:

  • 2.99% promotional financing for 60 months

  • $1,000 Signature Event Bonus Cash

  • $1,000 loyalty bonus for existing Genesis customers

  • $1,000 "disloyalty" bonus for customers switching from competing luxury brands

Example Deal

Let's break down a potential deal on a 2.5T Standard AWD model:

  1. MSRP: $48,475

  2. 8% discount: -$3,878

  3. Signature Bonus Cash: -$1,000

  4. Disloyalty credit: -$1,000

  5. Final selling price: $42,597 (12% off MSRP)

Financing vs. Leasing

  • Financing: At 2.99% for 60 months, expect monthly payments around $780 (excluding taxes and fees)

  • Leasing: With current programs, you could see monthly payments as low as $507 (excluding taxes)

Resale Value and Long-Term Ownership

The GV70 is showing promising signs in terms of resale value:

  • Projected 5-year resale value: 48.8% (according to iSeeCars)

  • Current 3-year-old models are retaining about 70% of their value

This suggests that buying and holding onto a GV70 for a few years could be a smart financial move.

Safety Considerations

While the GV70 offers great value, it's worth noting that it received a marginal rating in the Updated Moderate Overlap Test. If safety is your top priority, you might want to consider other options or research this aspect further.

Final Thoughts

The Genesis GV70 presents an excellent opportunity for those looking to enter the luxury SUV market without breaking the bank. With its competitive pricing, attractive incentives, and promising resale value, it's definitely worth considering.

If you're in the market for a luxury SUV, take the time to test drive a GV70 and see if it meets your needs. Remember to negotiate confidently, armed with the knowledge from this post, and you might just drive away with an incredible deal on a rising star in the luxury SUV world.

Have you considered or test-driven a Genesis GV70? Share your thoughts and experiences in the comments below!

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